Changes and dynamics within the Emerging Markets for the orthopaedic industry:
- The key emerging markets and their characteristics (China, India, South America)
- Opportunities and challenges to consider to achieve market penetration
- Barriers to entry and strategies to overcome local specificities
Mauro is the strategy and marketing director for Knees at Smith & Nephew and is responsible for a vast region that goes from Asia Pacific to Latin America therefore including a good variety of countries from Japan to China, India and Latin America.
Mauro started working in the healthcare industry in 2004 and prior to this strategic marketing role, he covered various commercial positions within Europe.
Mauro has an Executive MBA from Warwick Business School and, besides healthcare, has a passion for fitness and wellness activities.